Strengthen Teams. Elevate Care.
Activated Insights combines client/resident and employee experience analytics with workforce tools to help senior living and home-based care providers recruit, retain, train, and engage their teams, driving better care and stronger outcomes.












Senior Living
Assisted Living, Continuing Care Retirement Communities,
Independent Living and Skilled Nursing Facilities
Home-Based Care
Home Care, Home Health, Hospice
Core Capabilities That Empower Care Providers
Recruit: Hire Smarter in Senior Living
Recruit simplifies hiring by combining applicant tracking with predictive insights. Instead of relying on résumes alone, you’ll quickly see which candidates are the best cultural fit and most likely to stay.
- Be first to connect: Automated outreach puts you in front of top applicants instantly.
- Pre-qualify the best: Smart surveys focus your team on the right fit.
- Streamline scheduling: Candidates pick interview times that work for everyone.
- Cut no-shows: Automated reminders keep interviews on track.
- Stay connected: Nurture top talent for future roles.
Why It Matters
Communities using Recruit report stronger applicant pools, shorter time-to-hire, and lower turnover. By hiring people who are the right fit, you reduce stress on staff, improve care for residents, and strengthen your reputation.
Building a Stronger Workforce
Don’t waste time on hires that won’t last. With Recruit, you’ll find the right people faster and create a team that delivers lasting success.
Training: Equip Your Team for Exceptional Care
Compliance demands, evolving regulations, and varied learning needs can overwhelm senior living and skilled nursing organizations. Activated Insights Training offers a flexible, engaging learning platform customized for your care teams, helping you stay compliant and boost care quality.
Our platform goes beyond check-the-box training. With a rich library of 500+ CE and non-CE courses, from dementia care and medication management to ethics and cultural diversity you can train every role: care aides, clinicians, administrative staff, and leaders.
What makes Training stand out
- Care-tailored: Designed for assisted living, memory care, and skilled nursing leaders.
- Blended learning: Mix live instructor-led instruction with on-demand content, widely approved for CE credits.
- Engagement tools: Motivate staff with leaderboards, badges, and mobile/offline access.
- Full support: Track progress in real time, personalize learning, and rely on RN and implementation assistance.
Why it matters
Communities using Training report smoother compliance, more confident staff, stronger care outcomes, and a better reputation. It transforms training from a burden into a competitive advantage.
Ready to uplift care through learning?
Empower your team with the training that truly makes a difference.
Retain: Keep Your Best Caregivers Onboard
Early turnover is costly, especially in senior living, where nearly 40% of new hires leave within their first 100 days. Retain from Activated Insights spots the risk points and helps you intercept issues before they become quit moments.
With automated surveys at 15, 30, 60, and 90 days, Retain delivers real-time insights into new hire experience, training progress, and peer relationships. When employees respond to even one survey, their risk of leaving drops by half; combined with proactive manager engagement, new hire turnover can decrease by up to 65%.
Key Benefits
- Targeted retention: Focus on the high-risk early days when disengagement is most likely.
- Lower costs: Avoid the high cost of hiring and training expenses to continually replace staff.
- Actionable alerts: Managers receive bite-sized prompts to respond to alerts and milestones, no excess effort or guesswork.
Why It Matters
Communities using Retain build more stable teams, save significant recruitment costs, and strengthen resident care. Instead of losing staff to early disengagement, you can support them, improve retention, and protect your community’s quality.
Experience Management: Understand and Improve Every Interaction
In senior living and skilled nursing, satisfaction isn’t just a metric, it’s a driver of loyalty, referrals, and operational excellence. Experience Management from Activated Insights gives you a clear, data-powered view into both resident and employee sentiment, so you can act where it matters most.
Every month, unbiased feedback comes in through phone and digital surveys, then flows into an intuitive dashboard. There, you’ll spot strengths, uncover improvement areas, and compare performance to peers in your region.
Key Benefits
- Benchmarking power: See how you measure up against similar care types regionally and nationally.
- Comprehensive insights: Track satisfaction across multiple demographics, for residents, families, and staff.
- Collaborate Action Plans: Leaders receive personalized improvement suggestions and team encouragement. Utilize project management tools to assign tasks, set deadlines, and track progress. Collaborate across teams and get action plan updates via email.
- Resident and Employee Overlays for the Complete Picture: See how your resident and employee experiences impact each other. Help give your location leaders a clearer focus on what matters most so they can create impactful change.
- Improving Resident Survey Response Rates: With our staff assisted resident surveys, we can help communities achieve an 80%+ survey completion rate, vs 30% on average – these drives stronger insights that are actionable.
Recognition: Build Trust and Stand Out
In senior living reputation matters. Activated Insights Recognition equips you to shine online and earn industry accolades that attract residents, families, and top talent. You provide great care. Recognition makes sure others know it.
What Recognition Delivers
- Reputation management: Generate, manage, and respond to reviews so your online presence reflects excellence.
- Trusted certifications: Showcase workplace quality with Great Place to Work® or appeal to families with U.S. News Best Senior Living distinction.
- Industry awards: Earn credibility and visibility with Senior Care’s Best.
Why It Matters
Recognition positions your organization as the go-to destination. Awards and badges serve as proof of quality, boosting visibility and trust among prospects and staff alike. Whether you’re attracting residents or recruiting great caregivers, Recognition turns your strengths into standout credentials.
Elevate Your Brand with Recognition
Don’t let your excellence go unnoticed. Recognition helps your community shine for all the right reasons.
Meet the people who chose Activated Insights
Amanda Satalaya
Director of Talent Acquisition,
Homewood Retirement Centers
Meera Riner
Chief Operating Officer, Nexion Health
“Activated Insights helped us strengthen our new hire retention, reducing overall turnover from 79% to 60% over the past year. These tools didn’t just help us listen-they helped us show up. For our staff. For our residents. For each other.”
Dan Nimon
Chief Operating Officer, Pinnacle Living
Integrations
Core Capabilities That Empower Care Providers
Recruit: Hire Smarter in Home-Based Care
Recruiting in home-based care is tough, top candidates don’t stay on the market long, too much time is wasted interviewing people who aren’t the right fit, and interview no-shows slow down the process even more. Every delay risk losing strong applicants and puts added strain on your team.
Recruit from Activated Insights helps agencies connect faster with top talent, qualify candidates before interviews, and keep the process running smoothly so you hire the right people quickly.
Key Benefits
- Be first to connect: Automatic outreach ensures you’re the first to engage new applicants.
- Pre-qualification surveys: Focus your time on candidates who are the best fit.
- Simplified scheduling: Qualified applicants can pick interview times that work for both them and your recruiter.
- Reduce no-shows: Automated reminders help candidates show up or reschedule if needed.
- Stay top of mind: Nurture campaigns keep you connected with strong candidates who didn’t join initially.
Why It Matters
Recruit saves your staff valuable time on repetitive outreach and coordination, so they can focus on what matters most interviewing the right candidates and setting them up for a strong, positive onboarding experience. By streamlining the process, you empower your team to hire smarter and build a foundation for long-term success.
Building a Stronger Workforce
Don’t let the best candidates slip away. With Recruit, you’ll connect faster, hire smarter, and grow a team that delivers lasting success in home-based care.
Training: Equip Your Team for Exceptional Care
Compliance demands, evolving regulations, and varied learning needs can overwhelm home-based care organizations. Activated Insights Training offers a flexible, engaging learning platform customized for your care teams, helping you stay compliant, boost care quality and grow your team’s skills.
Our platform goes beyond check-the-box training. With a rich library of 500+ CE and non-CE courses, from dementia care and medication management to ethics and cultural diversity, you can train every role: care aides, clinicians, administrative staff, and leaders.
What makes Training stand out
- Care-tailored: Designed for home care, home health and hospice leaders.
- Blended learning: Mix live instructor-led instruction with on-demand content, and access training on-the- go with mobile/offline access.
- Engagement tools: Motivate staff with leaderboards, badges, and mobile/offline access.
- Easy Reporting: Track progress and course completions in real time with customizable reports.
Why it matters
Agencies using Training report simplified compliance training, more confident staff, stronger care outcomes, and a better reputation. It transforms training from a burden into a competitive advantage.
Ready to uplift care through learning?
Empower your team with the training that truly makes a difference.
Retain: Keep Your Best Caregivers Onboard
Early turnover is costly, especially in home-based care, where nearly 40% of new hires leave within their first 100 days. Retain from Activated Insights spots the risk points and helps you intercept issues before they become quit moments.
With automated surveys at 15, 30, 60, and 90 days, Retain delivers real-time insights into new hire experience, training progress, and role compatibility. When employees respond to even one survey, their risk of leaving drops by half; combined with proactive manager engagement, new hire turnover can decrease by up to 65%.
Key Benefits
- Targeted retention: Focus on the high-risk early days when disengagement is most likely.
- Lower costs: Avoid the high cost of hiring and training expenses to continually replace staff.
- Actionable alerts: Managers receive bite-sized prompts to respond to alerts and milestones, no excess effort or guesswork.
Why It Matters
Communities using Retain build more stable teams, save significant recruitment costs, and strengthen client care. Instead of losing staff to early disengagement, you can support them and improve retention.
Ready to Keep Great Caregivers Longer?
Give your managers the visibility and tools to retain talent-and create a workplace where caregivers want to be part of the team.
Experience Management: Use Data to Differentiate in a Growing Home Care Market
Home care agencies face more competition than ever, with new agencies entering the market and vying for the same clients, families, referral sources and caregivers. Standing out requires more than promises, it requires proof. Experience Management from Activated Insights helps you leverage real, unbiased data to demonstrate quality, build trust, and act with confidence.
Every month, unbiased feedback comes in through phone and digital surveys, then flows into an intuitive dashboard. There, you’ll spot strengths, uncover improvement areas, and compare performance to peers in your region.
Key Benefits
- Benchmarking power: See how you measure up against other home care agencies regionally and nationally.
- Comprehensive insights: Track satisfaction across multiple demographics, for clients, families, and staff.
- Action-ready support: Work directly with our Customer Success team to translate survey results into improvement plans.
- Marketing-ready assets: Leverage earned recognition, like our Best of Home Care awards and testimonials, in your marketing, recruitment, and referral outreach.
Why It Matters
Home care agencies using Experience Management gain the clarity to deliver better care, engage their staff, and stand out in their community. Real feedback becomes growth fuel.
Ready to stand out with proof?
Turn your feedback into your strongest differentiator-and show families, clients, and caregivers why your agency is the trusted choice.
Recognition: Build Trust and Stand Out
In home-based care, reputation matters. Activated Insights Recognition equips you to shine online and earn industry accolades that attract clients, families, and top talent. You provide great care. Recognition makes sure others know it.
What Recognition Delivers
- Reputation management: Generate, manage, and respond to reviews so your online presence reflects excellence.
- Trusted certifications: Showcase workplace quality with Great Place to Work®.
- Industry awards: Earn credibility and visibility with our Best of Home Care® awards.
Why It Matters
Recognition positions your organization as the go-to destination. Awards and badges serve as proof of quality, boosting visibility and trust among prospective clients and staff alike. Whether you’re attracting new clients or recruiting great caregivers, Recognition turns your strengths into standout credentials.
Elevate Your Brand with Recognition
Don’t let your excellence go unnoticed. Recognition helps your agency shine for all the right reasons.
Meet the people who chose Activated Insights
Whitney Krupala
Owner, Right at Home Midlothian
Michelle Lisk
Owner of SYNERGY of Mid-Penn
Richard Ruda
Owner, Visiting Angels of Carlisle
Integrations
We’re Connected to Make Your Work Easier
OUR STORY
At Activated Insights, we believe great care starts with strong teams and meaningful experiences. That’s why we help senior living and home-based care providers strengthen recruitment, retention, training, satisfaction, and reputation, so employees, residents, clients, and families all thrive.
To make this possible, we’ve brought together the industry’s most trusted brands: Home Care Pulse, In the Know, Pinnacle Quality Insight, Pre-Intent, and WeCare Connect uniting their expertise into a single platform designed to elevate the level of care provided across senior living and home-based care.
2008
Home Care Pulse
2020
In the Know
2023
Pinnacle Quality Insight
2023
Pre-Intent
2025
WeCare Connect
Ready to make the most of every interaction?
Frequently Asked Questions
First Item Hiden
Activated Insights provides solutions that help long-term and post-acute care organizations improve employee and client/resident experiences. This includes tools for employee recruitment and engagement, customer experience surveys, caregiver training, and reputation management.
Senior care providers, HR teams, and healthcare workers all benefit from our platform. Leaders gain valuable insights to strengthen workplace culture, access data that helps them stand out, and use tools that save staff time in hiring and training. Meanwhile, frontline caregivers receive engaging, relevant training and a simple way to share feedback with their employers.
Through tools like Retain, Activated Insights proactively engages new hires throughout their first 100 days with short pulse surveys. These surveys help you intercept challenges early, reducing turnover by up to 25% and improving overall engagement.
Experience Management involves collecting feedback from employees and clients/residents. Our platform highlights successes, pinpoints issues, and delivers actionable insights for ongoing improvements.
Yes, our platform integrates with several EHR, HR, payroll, and scheduling systems to streamline workflows and reduce duplicate data entry.
First Item Hidden
Our Recruit tool automates recruiter outreach after an application is submitted, helping providers connect with candidates quickly. Additionally, the pre-qualification within Recruit allows you to make sure you’re only interviewing candidates who meet your agency’s specific requirements. This helps speed up hiring, improves the interview process, and reduces interview no-shows. Through tools like Retain, Activated Insights proactively engages new hires throughout their first 100 days with short pulse surveys. These surveys help you intercept challenges early, reducing turnover by up to 25% and improving overall engagement.
We offer online and in-person training modules for onboarding and compliance, tailored to home-based care. From orientation training to annual compliance training to continuing education and more, we support staff with role-based courses that boost confidence and care quality. Our easy reporting also makes it simple for you to stay audit-ready and helps you address state and federal training requirements.
Experience Management utilizes phone surveys to collect detailed feedback from caregivers and clients. Our platform highlights successes, pinpoints issues, and delivers actionable insights for ongoing improvements.
We provide structured onboarding, including platform setup, training, and a dedicated point of contact. This ensures a smooth transition and quick value realization. After onboarding, clients have access to a dedicated support team, Help Center resources, and customer education, such as webinars and guides for ongoing success.
Yes, our platform integrates with several EHR, HR, payroll, and scheduling systems to streamline workflows and reduce duplicate data entry.